Movies with a history always have something to get supported on. The company ACI found the support in both online and offline marketing through our agency, and through the face of "Olinka", the mascot of the company.
It is not your typical mascot that you would find in theme parks, ACI has its Olinka, a female mechanic who knows how to handle cars and how to impress an audience.
Olinka has entertained viewers on a roadshow through Czechia and Slovakia, then disappeared for many years and you were only able to see her as comics character for example on the cars of ACI. After a long pause we were able to give Olinka a breath of fresh air once again.
A beautiful mechanic, which was portraied by Markéta Břízová from Ostrava, did not just become the face of the ACI calendar of the year 2020, but the main hero of the ACI brand!
We let numbers speak for the quality of the concept:
- over 55.000 views on YouTube
- over 42.000 views of the promo clip for the fourth episode
- 566 organic shares
- over 67 % of a video viewed in average (YouTube - length from 1:30 to 5 minutes)
- 75,7 % of viewers viewed the videos all the way to the end
- growth of ACI subscriber count – 13.467 %
- 53% growth of Facebook fans
- over 1.200.000 of unique Facebook users reached
- 213.000 views of at least 15 seconds of a video
- 1.128.000 views a 29.000 ThruPlay (fourth episode on Facebook)
Teaser & 5 parts of the show - https://www.youtube.com/playlist?list=PLh620zVxqJXY9BMynx-mAD_LnJRRaremT