Year 1990 – Pretty Woman movie was screened around the world and we all cheered up for Kevin, who was left home alone. The Rolling Stones were rolling to Prague and the guys turned their heads to look at the first Peugeot. And it was this year that the Federal Cars company was established. It was our honor to create a year lasting birthday campaign to celebrate this 25th anniversary.
From the anniversary logo, through merchandising and social media strategy to complete events.